about

I was told in college to pick a lane. I never listened. Thank goodness...I'm an art director, creative director, strategist, designer, writer, wife, mom, outdoor enthusiast, and photography addict that loves this ever-expanding, ever-evolving, creative industry once called 'advertising.'

skills

With almost 20 years experience in advertising, branded content, storytelling and marketing, I've done everything from brand building to brand launching to holistic global campaigns down to independent initiatives and endeavors.

From conception through to full execution, I do it all. I don't just come up with ideas, I help make them. I will strategize, concept, develop, design and fully oversee anything & everything from start to finish. I've had the opportunity to work with and for a vast array of clients & companies — including luxury, liquor, retail, self-care, food, beverage, kids, causes, women, wellness, you name it, I'm in.

My first decade in the creative industry was at traditional advertising agencies and then at a production company where I helped to build their first ever in-house creative studio. From there, I then ventured on my own to launch Shebang Studio which is where I have spent the last 10 years working directly with clients on all sorts of holistic creative everything. This included building brands completely from scratch as well as retaining a 9 year partnership with GAP Inc. to create global campaigns & branded content for babyGap, GapKids, GapBody and launch their first-ever GapTeen.

My greatest strength is helping a brand, a business, or even an NGO understand who they currently are, determine who they want to be, and then of course set into motion long-term creative strategies, creative platforms & holistic creative campaigns that allow for meaningful content, memorable experiences & rewarding engagements.

My greatest passion is helping a brand or business leverage their creative efforts & endeavors to move the needle forward not just for themselves but for others — and ultimately, hopefully (!), for humanity. I genuinely and whole-heartedly believe there is always a way to make a profit and make a difference.

clients

All in all, you could say I've done it all — From booze to boutique brands. From retail to restaurants. From new start-ups to NASA. And I still have no desire to pick a lane. I'm also a huge advocate in donating my time & talent to supporting under-supported NGOs.

Brand Favorites : American Express, Gap, Grey Goose, NFL, NASA
Soul-Fulfilling Favorites : The Dreamfields Project, Ubuntu Mundo, Usher Syndrome Society
Passion Project : vcplus.org

experience

Shebang Studio
founder / creative everything
may 2013 — present

Radical Media
creative director / art director
2008 — 2013

Publicis
art director
2003 — 2007